WSG partners with BUMPER

Selling vehicles is no longer just about closing the deal — it’s about building lasting relationships and finding ways to maximise revenue from every customer interaction.

Warranty Solutions Group (WSG) has taken a giant leap forward in helping dealerships achieve this by partnering with Bumper, the UK’s leading provider of interest-free car payment solutions.

This partnership isn’t just a win for customers who can now spread the cost of warranties and maintenance — it’s a powerful tool for you to increase profitability, streamline operations, and enhance customer loyalty. Here’s how.

Bumper’s payment platform now extends to value-added products like extended warranties, paint protection, and more. Instead of asking customers to pay upfront, you can now offer them the option to split payments into up to 10 interest-free instalments.

This flexibility makes it easier for customers to say “yes” to extras, driving up dealership revenue and creating new upsell opportunities:

• Extended warranties: Keep customers protected for longer while boosting your bottom line.
• Paint protection packages: Offer peace of mind to customers who want to maintain their car’s appearance.
• Bundled products: Combine multiple services for added convenience and higher overall sales.

Time is money, and the WSG-Bumper partnership ensures you’ll save plenty of it. With full integration between Bumper and WSG’s Dealer Dashboard, the entire process is seamless.

Here’s what that means for you:

• No double data entry: Bumper’s system syncs with WSG’s, so there’s no need to input the same information twice.
• Instant approvals: Customers undergo a quick, soft credit check, and approvals are near-instant. You spend less time waiting and more time serving customers.
• Direct payments: WSG receives payments directly from Bumper, simplifying your financial workflows and cutting out unnecessary hassle.

One of the biggest advantages for dealerships is zero financial liability. Bumper assumes the risk for customer payment defaults, so you don’t need to worry about clawbacks or chasing overdue payments.

This gives you the confidence to offer flexible payment solutions without jeopardising your bottom line.

Customers today are looking for more than just a vehicle —they want convenience and flexibility. By offering interest-free payment options, you’re making it easier for them to maintain their vehicle and feel confident in their purchase.

What’s in it for you?

• Increased customer retention: Happy customers are more likely to return for future purchases or services.
• Stronger relationships: Providing affordable solutions shows you care about customers’ long-term satisfaction, not just the sale.
• Positive word-of-mouth: Satisfied customers are your best marketing tool!

If you have an in-house workshop or repair facility, this partnership is even more valuable.

By partnering directly with Bumper, your service centre can be featured on their website, increasing visibility and driving more customers through your doors.

Phil Miskelly, Head of Business Development at WSG, highlights the benefits of the partnership for dealerships:
“Bumper’s tailored payment solutions are a game-changer. Dealerships can now upsell extended warranties and other value-added products more effectively while enhancing the customer experience. It’s a win-win for everyone.”

Jack Allman, Chief Commercial Officer at Bumper, agrees:
“This partnership is about making car ownership more affordable while helping dealerships boost their revenue. It’s a true innovation for the automotive industry.”

Find out more or enquire about becoming a Bumper-approved retailer by filling in the form below.