In response to booming UK supercar sales and rising demand from luxury car dealerships, Warranty Solutions Group (WSG) has unveiled its most advanced warranty product to date—one that redefines protection for the world’s most prestigious vehicles.
From Ferrari and Lamborghini to McLaren, Bentley, and Koenigsegg, WSG’s new Supercar & Prestige Warranty offers coverage that rivals—and in many cases, enhances—the original manufacturer’s warranty. It’s a bold step that positions WSG at the forefront of premium automotive protection.
A Response to a surging supercar market
The launch comes on the heels of record-breaking supercar ownership in the UK. According to data from UHY Hacker Young, the market saw 4% year-on-year growth in 2024, hitting 23,320 registered units. Ferrari leads the pack with 14,714 cars on UK roads, while Lamborghini ownership jumped 8% to 5,421 units—highlighting strong interest in high-performance brands despite broader economic concerns.
WSG recognised this trend as more than a flash in the pan. With increasing investment in luxury and exotic vehicles, dealers and drivers alike are demanding more robust, longer-lasting protection to match the sophistication and value of their cars.
Unmatched Coverage for the World’s Most Valuable Cars
Unlike many traditional warranties, WSG’s new offering is tailor-made for supercars and prestige vehicles, including:
- Aston Martin
- Ferrari
- Lamborghini
- McLaren
- Bentley
- Koenigsegg
- Land Rover and more
Here’s what sets it apart:
- Labour rate up to £200 per hour + VAT
- Wear & tear cover included throughout, with no upper age or mileage limits
- Up to £1,000 for working materials such as oils, fluids, filters, gaskets, and seals
- In-car entertainment system protection up to £5,000
- Key fob coverage up to £1,000
- Diagnostic costs covered up to £750
- Consequential damage cover
- National & European breakdown cover as standard
- Accommodation (£200) and daily car hire (£100) contributions for breakdown-related delays
This comprehensive package not only shields owners from unexpected repair bills but also provides peace of mind during ownership and long-distance European travel.
Benefits for dealers and drivers alike
For prestige and performance car dealers, this product delivers more than just protection—it creates tangible opportunities to grow profitability and customer retention:
Upsell extended coverage for high-ticket vehicles
Encourage return visits for service and repairs
Boost workshop absorption
Differentiate your dealership in an increasingly competitive market
“Our product is tailored specifically for high-end vehicles and their discerning owners,”
Said John Colinswood, CEO of WSG.
“With higher claim limits, enhanced labour rates, and built-in European breakdown cover, it’s designed to deliver exceptional peace of mind for drivers who expect nothing less than the best.
We’ve had growing demand from dealerships for a premium-level product like this,” he continued. “This launch meets that demand and sets a new benchmark for prestige vehicle protection.”
