In a major move set to shake up the vehicle aftersales space, Warranty Solutions Group (WSG) has announced an exclusive partnership with Autoglym, the iconic British brand known for its cutting-edge car care products. The collaboration merges WSG’s expansive dealer network and award-winning warranty solutions with Autoglym’s premium LifeShine ceramic paint protection system—offering dealers a powerful new way to boost revenue and deliver a superior customer experience.
Protection meets performance: LifeShine Joins the WSG Ecosystem
At the heart of the partnership is LifeShine, Autoglym’s flagship vehicle protection product, trusted across the UK for its long-lasting ceramic paint shield. Under the agreement, WSG will roll out LifeShine to its nationwide dealer network through a dedicated launch programme, providing access to:
- Exclusive pricing and promotional offers
- Expert sales training and product support
- High-margin revenue opportunities for dealers
This integration gives retailers the tools they need to enhance vehicle presentation, protect customer investments, and strengthen profitability—all with backing from two of the most trusted names in the automotive sector.
“This partnership is about more than just product,”
said Steph Newbery, Group Director at WSG.
“It’s about shared values—Autoglym’s heritage and focus on innovation align perfectly with our mission to deliver excellence throughout the ownership journey.”
A complete aftersales solution for forward-thinking dealers
For dealers looking to stand out in a crowded and competitive market, the WSG-Autoglym alliance delivers a full-spectrum aftersales package: mechanical protection through WSG warranties, and aesthetic protection with LifeShine. The result? A comprehensive ownership experience that inspires trust, builds customer loyalty, and drives repeat business.
WSG’s established support model—offering hands-on account management, training, and marketing resources—will now include Autoglym’s LifeShine product line, ensuring that integration is seamless and commercially successful for dealer partners.
“A car that’s both protected and perfectly presented builds confidence and creates lasting impressions,”
added Anna Houldsworth, Global Head of Paint Protection at Autoglym.
“With this collaboration, we’re simplifying dealer operations while unlocking high-margin revenue streams.”
Strategic growth, real dealer benefits
As WSG continues its rapid expansion into the franchised dealer market, the Autoglym partnership represents a milestone moment. The collaboration empowers dealers to offer a value-added package that resonates with today’s discerning car buyers—those who expect both mechanical reliability and showroom-quality aesthetics long after driving off the lot.
For dealers, this partnership is more than just another product to sell—it’s a smart strategy for growth, brand differentiation, and long-term profitability.
