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A Stiggy situation: WSG signs former Top Gear Stig as brand ambassador

Post date: January 24, 2022

We are delighted to announce that Warranty Solutions Group have joined forces with motoring icon Ben Collins. As our brand ambassador, Ben will be endorsing our car and van warranty products over the next three years.

Ben will play an integral part in our growth plans by helping us to maximise online brand awareness and creating a richer customer experience. In particular, we’ll be collaborating on a series of engaging content in various formats, that dealers can use to personalise the vehicle buying experience for their customers.

Best known as ‘the man in the white suit’ following his eight year career as The Stig from the BBC’s internationally acclaimed Top Gear TV show, Ben has coached countless celebrities around the race track, organised high voltage car chases and tested hundreds of priceless vehicles.

The Stig - Ben Collins

About Ben Collins

He is also a championship-winning Le Mans racecar driver, TV presenter, best-selling author, world record breaker and Hollywood stunt driver. Ben has worked on a plethora of blockbuster titles including four James Bond films where he was the stunt double for Daniel Craig, as well as Star Wars, Transformers and Fast & Furious 6.

He is currently competing in the one make Praga racing series and filming fast content for his YouTube channel, Ben Collins Drives.

Content will include exciting videos, regular blogs, social media posts, monthly motoring columns in our customer communications and hospitality events.

Dealers offering our car or van warranties under any of our four brands (Warranty Solutions Group, MotorGuard Warranties, Freedom Warranties and Warranty Professionals) can also make full use of Ben’s endorsement with branded materials or personalised communications – and even have the option of hiring him for launch or press days.

Ben commented, “I am genuinely so excited to be involved with WSG and its other brands. The company is growing unbelievably fast because they are committed to getting it right for their customers and dealers. I love their products, culture, ideas and their customer care ethos – they’ve really created a winning service and I’m very proud to be putting my name to it!”

As the Stig, Ben Collins was the benchmark of speed against which all other drivers set themselves – and the man that everyone from Formula One World Champion Nigel Mansell to Jenson Button tried and failed to beat.

He has raced successfully in almost every class imaginable, from Formula 3 and Le Mans 24 Hour competition to American Stock Car Racing. Jackie Stewart was blown away watching a young Ben winning a Formula 3 race, commenting, “When you see the likes of Ben Collins in Formula One, remember you saw them here first.” It was, however, the moment Ben disguised himself in white suit and helmet, that he became instantly recognisable.

The Stig - Ben Collins

Steph Newbery, Group Director, added: “We are thrilled to have Ben working with us as our ambassador. He’s not only one of the best drivers in the world, but he’s also a brilliant motoring champion and influencer. Our dealers are very excited to be able to use his endorsements and images across their own businesses to reinforce the quality of the warranties they offer. He’s a perfect fit for our brands and will play a big part in helping us to achieve our goals over the next few years.”

Warranty Solutions Group is the UK’s premier warranty company that’s driven by quality and passion. We supply truly market-leading used vehicle warranties to consumers through our nationwide network of approved dealerships. To find your nearest dealers, please contact us and we’ll be delighted to help.

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